Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Jul 24, 2024  
2012-2013 Georgia Regents University Undergraduate Catalog 
    
2012-2013 Georgia Regents University Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog Bookmarks (opens a new window)

MKTG 4780 - Advertising & Promo Mgt.



Introduction to marketing and advertising plans and strategies, the advertising business, advertising media, and advertising creativity. Prerequisite(s): MKTG 3700 with a minimum grade of C.

Grade Mode: Normal, Audit

Prerequisites: PREREQUISITES: MKT353, MKTG3700Pre-Req Min Grade: C, C

Credit Hours: 3Contact Hours: 3 Lecture Hours: 3 Lab Hours: 0

Major Restrictions: Accounting, Finance, Management, Management Information Systems, Marketing

Schedule Type: Lecture, Lecture/Supervised Laboratory, Lecture/Unsupervised Lab, Seminar, Supervised Laboratory, Unsupervised Laboratory, Independent Study (Correspond)


Click here for the Schedule of Classes.




Add to Catalog Bookmarks (opens a new window)