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    Dec 05, 2023  
2012-2013 Georgia Regents University Undergraduate Catalog 
    
2012-2013 Georgia Regents University Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4740 - Marketing Research



Study and practice of planning, designing, organizing, executing, analyzing, reporting, and evaluating and controlling marketing research activities as an aid to effective and efficient managerial marketing decisions. Prerequisite(s): MKTG 3700 and MATH 3110 both with a minimum grade of C.

Grade Mode: Normal, Audit

Prerequisites: PREREQUISITES: MAT311, MATH3110, MKT353, MKTG3700Pre-Req Min Grade: C, C, C, C

Credit Hours: 3Contact Hours: 3 Lecture Hours: 3 Lab Hours: 0

Major Restrictions: Accounting, Finance, Management, Management Information Systems, Marketing

Schedule Type: Lecture, Lecture/Supervised Laboratory, Lecture/Unsupervised Lab, Seminar, Supervised Laboratory, Unsupervised Laboratory, Independent Study (Correspond)


Click here for the Schedule of Classes.