Program Overview
The Bachelor of Business Administration with a concentration in Marketing prepares students for a dynamic field that stands as a cornerstone of success for businesses across industries. Through this program, students establish a solid foundation in marketing planning, strategic thinking, understanding consumer behavior, conducting effective marketing research, supply chain management, hospitality marketing, and effectively connecting products and services with the ever-evolving marketplace. This comprehensive approach empowers students to acquire practical marketing expertise that is directly applicable to a broad spectrum of industries, thereby preparing students for success in the dynamic business world.
augusta.edu/hull/programs
Program Accreditation
The Hull College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Program Contact
James Mayes
706-737-1560
CAPCenter@augusta.edu
Admissions Requirements
For more information on admissions requirements, please visit the Office of Admissions website.
Progression and Graduation Requirements
A grade of C or better required in all Field of Study, Business Core, and Concentration courses.
Program Information
- Program Length: 4 Years
- Academic Focus Area: Business [BUSI]
- CIP Code: 52.0101
- Program Code: 1BBAGB-BUAM
- Major Code: BUAM
- Concentration Code: MAKT
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