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Nov 24, 2024
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2024-2025 Augusta University Catalog
Bachelor of Business Administration with a Concentration in Digital Marketing
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 Return to: Undergraduate Majors/Bachelor’s Degrees
Program Overview
The Bachelor of Business Administration with a concentration in Digital Marketing provides a marketing foundation with a focus in digital marketing. This concentration emphasizes the application of digital marketing methods and technologies in the marketing field necessary to operate a business or hold leadership positions in business organizations.
augusta.edu/hull/programs
Program Accreditation
The Hull College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Program Contact
James Mayes
706-737-1560
CAPCenter@augusta.edu
Admissions Information
For more information on admissions requirements, please visit the Office of Admissions website.
Progression and Graduation Requirements
- A grade of C or better required in all Field of Study, Business Core, and Concentration courses.
Program Information
- Program Length: 4 Years
- Academic Focus Area: Business [BUSI]
- CIP Code: 52.0101
- Program Code: 1BBAGB-BUAM
- Major Code: BUAM
- Concentration Code: DIGM
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Field of Study Courses: 18 Hours
A grade of C or better required in all courses listed below.
Required Lower Division Course: 3 Hours
May be used in the Core Curriculum. Grade of C or better is required in this course.
Business Core: 36 Hours
A grade of C or better is required in the courses listed below.
Concentration: 18 Hours
A grade of C or better required in all courses listed below.
Wellness Graduation Requirement: 4 Hours
Students who transfer to Augusta University with less than 60 credit hours must complete the Wellness Requirement.
Total Hours for the Degree: 124 Hours
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Return to: Undergraduate Majors/Bachelor’s Degrees
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