Program Overview
The Bachelor of Business Administration with a concentration in Digital Marketing provides a marketing foundation with a focus in digital marketing. This concentration emphasizes the application of digital marketing methods and technologies in the marketing field necessary to operate a business or hold leadership positions in business organizations.
augusta.edu/hull/programs
Program Accreditation
The Hull College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Program Contact
James Mayes
706-737-1560
CAPCenter@augusta.edu
Admissions Information
For more information on admissions requirements, please visit the Office of Admissions website.
Progression and Graduation Requirements
- A grade of C or better required in all Field of Study, Business Core, and Concentration courses.
Program Information
- Program Length: 4 Years
- Academic Focus Area: Business [BUSI]
- CIP Code: 52.0101
- Program Code: 1BBAGB-BUAM
- Major Code: BUAM
- Concentration Code: DIGM
