Apr 02, 2020  
2017-2018 Augusta University Catalog 
2017-2018 Augusta University Catalog [ARCHIVED CATALOG]

MKTG 3720 - Retail Management

Identification and analysis of concepts and practices of successful retailing management. Includes environmental and opportunity assessments; sales promotion and customer services; organizational and merchandise decisions; accounting controls; and leadership.

Grade Mode: Normal, Audit

Prerequisites: MKTG3700 >= C or MKT353 >= C

Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0

Repeat Status: No

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