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    Nov 09, 2024  
2023-2024 Augusta University Catalog 
    
2023-2024 Augusta University Catalog [ARCHIVED CATALOG]

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MKTG 3700 - Principles of Marketing (3 Credit Hours)



An introduction to the basic principles of marketing and the marketing environment, with a focus on understanding ethical planning, implementing, and controlling marketing activities on a local, national, and global scale.


Lecture Hours: 3 Lab Hours: 0

Grade Mode: Normal, Audit
Repeat Status: No
Schedule Type: Lecture, Asynchronous Instruction


Click here for the Schedule of Classes.




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