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    Feb 05, 2025  
2020-2021 Augusta University Catalog 
    
2020-2021 Augusta University Catalog [ARCHIVED CATALOG]

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NURS 8663 - Strategic Planning and Marketing in Health Care (2 Credit Hours)



This course provides students with a strong foundation in the concepts of strategic management enabling them to implement the process in a wide variety of leadership positions in health care organizations and systems. This course focuses upon the visioning and modeling of services and programs, both anticipatory and responsive, utilizing market-driven information. Students integrate theories from economics, information management, finance and leadership, culminating in the generation of a comprehensive business plan.


Lecture Hours: 2

Grade Mode: Normal, Audit
Repeat Status: No
Program Restrictions: DNP_DNP-Doctor of Nursing Practice Level Restrictions: Graduate Semester Class Restrictions: Graduate-Semester Degree Restrictions: Doctor of Nursing Practice
Schedule Type: Asynchronous Instruction


Click here for the Schedule of Classes.




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