| |
Nov 23, 2024
|
|
|
|
|
MKTG 4720 - Services Marketing
The service sector makes up more than two-thirds of the U.S. economy, and includes many industries important to the Augusta area such as healthcare, banking, tourism/hospitality, and insurance. This course emphasizes the differences in products and services and explores successful strategies for marketing in service industries.
Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0
Grade Mode: Normal, Audit
Prerequisites: MKTG3700 >= C
Repeat Status: No
Schedule Type: Lecture
Click here for the Schedule of Classes.
Add to Catalog Bookmarks (opens a new window)
|
|
