MKTG 4750 - Marketing Planning and Strategy

An examination of the marketing decision-making process within the corporate strategic planning framework. The course explores strategic planning tools and assesses their strengths and weaknesses in helping attain long-range corporate objectives.

Grade Mode: Normal, Audit

Prerequisites: MKTG3700 >= C or MKT353 >= C

Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0

Repeat Status: No