MKTG 4740 - Marketing Research

Study and practice of planning, designing, organizing, executing, analyzing, reporting, and evaluating and controlling marketing research activities as an aid to effective and efficient managerial marketing decisions.

Grade Mode: Normal, Audit

Prerequisites: MKTG3700 >= C and (MATH2210 >= C or MATH3110 >= C)

Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0

Repeat Status: No