PSYC 3170 - Consumer Behavior
A survey of the role of psychological, social, cultural, economic, demographic, and strategic marketing factors on the consumer behavior of individuals and groups. Prerequisite(s): PSYC 1101, PSYC/SOCI 1103, or PSYC 1105 with a C or better.
Grade Mode: Normal, Audit
Prerequisites: Prerequisites: PSYC1101 >= C or PSYC1103 >= C or SOCI1103 >= C or PSYC1105 >= C
Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0
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