MKTG 4750 - Marketing Planning and Strategy
An examination of the marketing decision-making process within the corporate strategic planning framework. The course explores strategic planning tools and assesses their strengths and weaknesses in helping attain long-range corporate objectives. Prerequisite(s): MKTG 3700 with a minimum grade of C.
Grade Mode: Normal, Audit
Prerequisites: Prerequisites: MKTG3700 >= C or MKT353 >= C
Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0
Major Restrictions: Accounting, Finance, Management, Management Info Systems, Marketing Class Restrictions: Junior-Semester, Senior-Semester
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