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Nov 21, 2024
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MUSI 3650 - Music Events and Promotion (3 Credit Hours)
This course provides an overview of key music marketing principles, terms, and practices which include merchandising, publicity, radio promotion (online and traditional), retail & distribution (online and traditional), advertising, and touring. This course will look at the opportunities available at both tradition terrestrial marketing opportunities, as well as online opportunities. Students will develop a timeline and a working marketing plan.
Lecture Hours: 3
Grade Mode: Normal, Audit
Prerequisites: MUSI2600 >= C
Repeat Status: No
Schedule Type: Lecture, Asynchronous Instruction
Click here for the Schedule of Classes.
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