Sep 28, 2022  
2021-2022 Augusta University Catalog 
2021-2022 Augusta University Catalog [ARCHIVED CATALOG]

MUSI 3650 - Music Events and Promotion (3 Credit Hours)

This course provides an overview of key music marketing principles, terms, and practices which include merchandising, publicity, radio promotion (online and traditional), retail & distribution (online and traditional), advertising, and touring. This course will look at the opportunities available at both tradition terrestrial marketing opportunities, as well as online opportunities. Students will develop a timeline and a working marketing plan.

Lecture Hours: 3

Grade Mode: Normal, Audit
Prerequisites: MUSI2600 >= C
Repeat Status: No
Schedule Type: Lecture, Asynchronous Instruction

Click here for the Schedule of Classes.