Nov 17, 2019  
2017-2018 Augusta University Catalog 
    
2017-2018 Augusta University Catalog [ARCHIVED CATALOG]

BSHS 4200 - Healthcare Marketing and Commercialization



The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. This course provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, it offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

Grade Mode: Normal, Audit

Credit Hours: 3
Lecture Hours: 3

Repeat Status: No


Click here for the Schedule of Classes.