Feb 07, 2023  
2017-2018 Augusta University Catalog 
2017-2018 Augusta University Catalog [ARCHIVED CATALOG]

NURS 8663 - Strategic Planning and Marketing in Health Care

This course provides students with a strong foundation in the concepts of strategic management enabling them to implement the process in a wide variety of leadership positions in health care organizations and systems. This course focuses upon the visioning and modeling of services and programs, both anticipatory and responsive, utilizing market-driven information. Students integrate theories from economics, information management, finance and leadership, culminating in the generation of a comprehensive business plan.

Grade Mode: Normal, Audit

Credit Hours: 2
Lecture Hours: 2

Repeat Status: No

Program Restrictions: DNP_DNP-Doctor of Nursing Practice Level Restrictions: Graduate Semester Class Restrictions: Graduate-Semester Degree Restrictions: Doctor of Nursing Practice

Fee Detail Code Description
DNP Nurse Executive Fee
Fee Amount
Fee Type

Click here for the Schedule of Classes.