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May 09, 2025
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NURS 8663 - Strategic Planning and Marketing in Health Care
This course provides students with a strong foundation in the concepts of strategic management enabling them to implement the process in a wide variety of leadership positions in health care organizations and systems. This course focuses upon the visioning and modeling of services and programs, both anticipatory and responsive, utilizing market-driven information. Students integrate theories from economics, information management, finance and leadership, culminating in the generation of a comprehensive business plan.
Grade Mode: Normal, Audit
Credit Hours: 2
Lecture Hours: 2
Repeat Status: No
Program Restrictions: DNP_DNP-Doctor of Nursing Practice Level Restrictions: Graduate Semester Class Restrictions: Graduate-Semester Degree Restrictions: Doctor of Nursing Practice
Fee Detail Code Description
DNP Nurse Executive Fee
Fee Amount
1000
Fee Type
FLAT
Click here for the Schedule of Classes.
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