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    May 04, 2024  
2016-2017 Augusta University Undergraduate Catalog 
    
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2016-2017 Augusta University Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4780 - Advertising and Promotional Marketing


Introduction to marketing and advertising plans and strategies, the advertising business, advertising media, and advertising creativity.

Grade Mode: Normal, Audit

Prerequisites: MKTG3700 >= C or MKT353 >= C

Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0


Click here for the Schedule of Classes.



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