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May 04, 2024
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2016-2017 Augusta University Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 3710 - Buyer Behavior
This course examines the decision-making process of individual and organizational buyers. It examines both target market selection and segmentation, drawing on concepts from economics, psychology, and sociology, and relating behavior issues to strategic planning.
Grade Mode: Normal, Audit
Prerequisites: MKTG3700 >= C or MKT353 >= C
Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0
Click here for the Schedule of Classes.
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