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    Feb 23, 2024  
2022-2023 Augusta University Catalog 
    
2022-2023 Augusta University Catalog [ARCHIVED CATALOG]

Bachelor of Business Administration with a concentration in Digital Marketing


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Program Overview

The Bachelor of Business Administration with a concentration in Digital Marketing provides a marketing foundation with a focus in digital marketing. This concentration emphasizes the application of digital marketing methods and technologies in the marketing function necessary to operate a business or hold leadership positions in business organizations.

https://www.augusta.edu/hull/programs.php

Program Contact
James Mayes
706-737-1560
CAPCenter@augusta.edu
Program Accreditation

The Hull College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Admissions Information

For more information on admissions requirements, please visit the Office of Admissions website. www.augusta.edu/admissions/

Progression & Graduation Requirements

A grade of C or better required in all Area F, Business Core, and Concentration courses.

Program Length: 4 Years
CIP Code: 52.0101
Program Code: 1BBAGB-BUAM

Core Area A-E: 42 Hours


For more information on Core Curriculum Areas A-E, see Core Requirements .

Required Lower Division Course: 3 Hours


May be used in the Core Curriculum. Grade of C or better is required in this course.

Free Electives: 6 Hours


Wellness Graduation Requirement: 4 Hours


Students who transfer to Augusta University with less than 60 credit hours must complete the Wellness Requirement.

Total Hours for the Degree: 124 Hours


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