The statements set forth in this catalog are for informational purposes only and should not be construed as the basis of a contract between a student and this institution. While the provisions of the catalog will ordinarily be applied as stated, Augusta University reserves the right to change any provision listed in this catalog, including but not limited to academic requirements for graduation, without actual notice to individual students. Reasonable effort will be made to keep students advised of any such changes. It is especially important that students note that it is their responsibility to keep themselves apprised of current graduation requirements for their particular degree program.
The Bachelor of Business Administration with a concentration in Digital Marketing provides a marketing foundation with a focus in digital marketing. This concentration emphasizes the application of digital marketing methods and technologies in the marketing function necessary to operate a business or hold leadership positions in business organizations.