MKTG 4740 - Marketing Research
Study and practice of planning, designing, organizing, executing, analyzing, reporting, and evaluating and controlling marketing research activities as an aid to effective and efficient managerial marketing decisions. Prerequisite(s): MKTG 3700 and MATH 3110 or MATH 2210 both with a minimum grade of C.
Grade Mode: Normal, Audit
Prerequisites: Prerequisites: MKTG3700 >= C and (MATH2210 >= C or MATH3110 >= C)
Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0
Major Restrictions: Accounting, Finance, Management, Management Info Systems, Marketing
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