2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]
Bachelor of Business Administration with a major in Marketing
Hull College Career & Academic Planning (CAP) Center
Marketing consists of all the activities and processes for creating, delivering, communicating, and exchanging goods, ideas and services to consumer businesses, and society at large. Marketing stresses research and analysis to understand consumer behavior and to identify customer needs, new product research and development, competitive pricing coordinated promotional or sales programs and efficient distribution. Although sales is one part of marketing, the discipline also includes topics such as new product information, pricing, advertising, marketing research, distribution, and many other tasks.
The marketing curriculum emphasizes the skils needed for successful and responsible careers in advertising, promotion, sales and sales management, product management, research, and many other related areas.
The Hull College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Over $100,000 is awarded in scholarships annually and marketing students are eligible to apply for all Hull College of Business scholarships. Interested applicants should visit the Hull College of Business website for more information.
Beta Gamma Sigma is the international honor society serving business programs accredited by AACSB international. Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB. More information can be found at www.betagammasigma.org.