2014-2015 Georgia Regents University Undergraduate Catalog [ARCHIVED CATALOG]
Bachelor of Business Administration with a major in Marketing
Hull College Career & Academic Planning Center
Allgood Hall N112
Marketing consists of all the activities and processes for creating, delivering, communicating, and exchanging goods, ideas and services to consumer businesses, and society at large. Marketing stresses research and analysis to understand consumer behavior and to identify customer needs, new product research and development, competitive pricing coordinated promotional or sales programs and efficient distribution. Although sales is one part of marketing, the discipline also includes topics such as new product information, pricing, advertising, marketing research, distribution, and many other tasks.
The marketing curriculum emphasizes the skils needed for successful and responsible careers in advertising, promotion, sales and sales management, product management, research, and many other related areas.
The Hull College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Over $100,000 is awarded in scholarships annually and marketing students are eligible to apply for all Hull College of Business scholarships. Interested applicants should visit the Hull College of Business website for more information.
Beta Gamma Sigma is the international honor society serving business programs accredited by AACSB international. Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB. More information can be found at www.betagammasigma.org.
Admission Into the James M. Hull College of Business:
All aspiring undergraduate marketing students entering Georgia Regents University are admitted as Pre-Marketing majors until they meet the pre-requisites to gain admittance into the Hull College of Business.
Pre-Marketing majors will need to satisfy the following requirements for entry into the Hull College of Business: (1) completion of at least 45 semester hours; and (2) completion of the following courses with a “C” or better and an overall GPA of 2.5 or above in these seven courses: ENGL 1101, ENGL 1102, MATH 1111, MATH 2210, ACCT 2101, ECON 2106 (or ECON 2105) and MINF 2201. Students may retake any of these courses and only the highest grade in the course will count toward the minimum required GPA.
Students transferring into the Hull College of Business as Pre-Marketing majors are only allowed to transfer up to three Junior/Senior Common Courses and no more than two of the Major Emphasis courses as approved by the College.