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Apr 24, 2024
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2020-2021 Augusta University Catalog [ARCHIVED CATALOG]
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MKTG 4750 - Marketing Planning and Strategy (3 Credit Hours)
An examination of the marketing decision-making process within the corporate strategic planning framework. The course explores strategic planning tools and assesses their strengths and weaknesses in helping attain long-range corporate objectives.
Lecture Hours: 3 Lab Hours: 0
Grade Mode: Normal, Audit
Prerequisites: (MKTG3700 >= C or MKT353 >= C)
Repeat Status: No
Schedule Type: Lecture, Asynchronous Instruction
Click here for the Schedule of Classes.
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