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Apr 19, 2024
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2020-2021 Augusta University Catalog [ARCHIVED CATALOG]
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MKTG 3710 - Buyer Behavior (3 Credit Hours)
This course examines the decision-making process of individual and organizational buyers. It examines both target market selection and segmentation, drawing on concepts from economics, psychology, and sociology, and relating behavior issues to strategic planning.
Lecture Hours: 3 Lab Hours: 0
Grade Mode: Normal, Audit
Prerequisites: (MKTG3700 >= C or MKT353 >= C)
Repeat Status: No
Schedule Type: Lecture, Asynchronous Instruction
Click here for the Schedule of Classes.
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