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Apr 25, 2024
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2020-2021 Augusta University Catalog [ARCHIVED CATALOG]
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MKTG 4720 - Services Marketing (3 Credit Hours)
The service sector makes up more than two-thirds of the U.S. economy, and includes many industries important to the Augusta area such as healthcare, banking, tourism/hospitality, and insurance. This course emphasizes the differences in products and services and explores successful strategies for marketing in service industries.
Lecture Hours: 3 Lab Hours: 0
Grade Mode: Normal, Audit
Prerequisites: MKTG3700 >= C
Repeat Status: No
Schedule Type: Lecture, Asynchronous Instruction
Click here for the Schedule of Classes.
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