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    Apr 16, 2024  
2019-2020 Augusta University Catalog 
    
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2019-2020 Augusta University Catalog [ARCHIVED CATALOG]

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MKTG 4780 - Advertising and Promotional Marketing (3 Credit Hours)


Introduction to marketing and advertising plans and strategies, the advertising business, advertising media, and advertising creativity.


Lecture Hours: 3 Lab Hours: 0

Grade Mode: Normal, Audit
Prerequisites: (MKTG3700 >= C or MKT353 >= C)
Repeat Status: No
Schedule Type: Lecture, Asynchronous Instruction


Click here for the Schedule of Classes.



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