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May 14, 2024
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MKTG 4740 - Marketing Research (3 Credit Hours)
Study and practice of planning, designing, organizing, executing, analyzing, reporting, and evaluating and controlling marketing research activities as an aid to effective and efficient managerial marketing decisions.
Lecture Hours: 3 Lab Hours: 0
Grade Mode: Normal, Audit
Prerequisites: MKTG3700 >= C and MATH2210 >= C
Repeat Status: No
Schedule Type: Lecture, Asynchronous Instruction
Click here for the Schedule of Classes.
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