Sep 24, 2020  
2019-2020 Augusta University Catalog 
2019-2020 Augusta University Catalog [ARCHIVED CATALOG]

MKTG 3700 - Principles of Marketing (3 Credit Hours)

An introduction to the basic principles of marketing and the marketing environment, with a focus on understanding ethical planning, implementing, and controlling marketing activities on a local, national, and global scale.

Lecture Hours: 3 Lab Hours: 0

Grade Mode: Normal, Audit
Repeat Status: No
Schedule Type: Lecture, Asynchronous Instruction

Click here for the Schedule of Classes.