MKTG 3750 - Event Planning and Production

This course is designed to introduce students to the principles and practices involved with planning, staging and coordinating events, a specialty area within the practice of hospitality administration, public relations or general marketing. Major concepts provide a broad understanding of events from small celebrations to large corporate events. These concepts range from creative planning to strategic and fiscal analysis, within careers ranging from corporate meeting planners to governmental or entrepreneurial opportunities.

Grade Mode: Normal, Audit

Credit Hours: 3
Lecture Hours: 3

Repeat Status: No

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MKTG 3750 - Event Planning and Production