Mar 30, 2020  
2017-2018 Augusta University Catalog 
2017-2018 Augusta University Catalog [ARCHIVED CATALOG]

MKTG 4770 - Product Innovation and Product Marketing

Examines how the elements of the marketing mix are affected by technological choice, design trade-off, licensing, purchase of technology, and timing and entry into the marketplace. The management of R & D activities is discussed and its impact on marketing strategy.

Grade Mode: Normal, Audit

Prerequisites: MKTG3700 >= C or MKT353 >= C

Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0

Repeat Status: No

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