Mar 30, 2020  
2017-2018 Augusta University Catalog 
    
2017-2018 Augusta University Catalog [ARCHIVED CATALOG]

MKTG 4740 - Marketing Research



Study and practice of planning, designing, organizing, executing, analyzing, reporting, and evaluating and controlling marketing research activities as an aid to effective and efficient managerial marketing decisions.

Grade Mode: Normal, Audit

Prerequisites: MKTG3700 >= C and (MATH2210 >= C or MATH3110 >= C)

Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0

Repeat Status: No


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