Mar 30, 2020  
2017-2018 Augusta University Catalog 
2017-2018 Augusta University Catalog [ARCHIVED CATALOG]

MKTG 3700 - Principles of Marketing

An introduction to the basic principles of marketing and the marketing environment, with a focus on understanding ethical planning, implementing, and controlling marketing activities on a local, national, and global scale.

Grade Mode: Normal, Audit

Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0

Repeat Status: No

Click here for the Schedule of Classes.