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Apr 18, 2024
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2017-2018 Augusta University Catalog [ARCHIVED CATALOG]
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MKTG 4720 - Services Marketing
The service sector makes up more than two-thirds of the U.S. economy, and includes many industries important to the Augusta area such as healthcare, banking, tourism/hospitality, and insurance. This course emphasizes the differences in products and services and explores successful strategies for marketing in service industries.
Grade Mode: Normal, Audit
Prerequisites: MKTG3700 >= C
Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0
Repeat Status: No
Click here for the Schedule of Classes.
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