Apr 02, 2020  
2017-2018 Augusta University Catalog 
    
2017-2018 Augusta University Catalog [ARCHIVED CATALOG]

MKTG 4720 - Services Marketing



The service sector makes up more than two-thirds of the U.S. economy, and includes many industries important to the Augusta area such as healthcare, banking, tourism/hospitality, and insurance. This course emphasizes the differences in products and services and explores successful strategies for marketing in service industries.

Grade Mode: Normal, Audit

Prerequisites: MKTG3700 >= C

Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0

Repeat Status: No


Click here for the Schedule of Classes.