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Apr 20, 2024
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2015-2016 Augusta University Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 4770 - Product Innovation and Product Marketing
Examines how the elements of the marketing mix are affected by technological choice, design trade-off, licensing, purchase of technology, and timing and entry into the marketplace. The management of R & D activities is discussed and its impact on marketing strategy. Prerequisite(s): MKTG 3700 with a minimum grade of C.
Grade Mode: Normal, Audit
Prerequisites: MKTG3700 >= C or MKT353 >= C
Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0
Major Restrictions: Accounting, Finance, Management, Management Info Systems, Marketing
Click here for the Schedule of Classes.
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