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Apr 17, 2024
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2014-2015 Georgia Regents University Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 3720 - Retail Management
Identification and analysis of concepts and practices of successful retailing management. Includes environmental and opportunity assessments; sales promotion and customer services; organizational and merchandise decisions; accounting controls; and leadership. Prerequisite(s): MKTG 3700 with a minimum grade of C.
Grade Mode: Normal, Audit
Prerequisites: Prerequisites: MKTG3700 >= C or MKT353 >= C
Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0
Major Restrictions: Accounting, Finance, Management, Management Info Systems, Marketing
Click here for the Schedule of Classes.
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