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May 06, 2024
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2014-2015 Georgia Regents University Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 3700 - Principles of Marketing
An introduction to the basic principles of marketing and the marketing environment, with a focus on understanding ethical planning, implementing, and controlling marketing activities on a local, national, and global scale. Prerequisite(s): Full admission into the Hull College of Business.
Grade Mode: Normal, Audit
Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0
Major Restrictions: Accounting, Finance, Management, Management Info Systems, Marketing
Click here for the Schedule of Classes.
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