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Apr 19, 2024
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2012-2013 Georgia Regents University Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 4750 - Marketing Planning & Strategy
An examination of the marketing decision-making process within the corporate strategic planning framework. The course explores strategic planning tools and assesses their strengths and weaknesses in helping attain long-range corporate objectives. Prerequisite(s): Completion of 60 semester hours; MKTG 3700 with a minimum grade of C.
Grade Mode: Normal, Audit
Prerequisites: PREREQUISITES: MKT353, MKTG3700Pre-Req Min Grade: C, C
Credit Hours: 3Contact Hours: 3 Lecture Hours: 3 Lab Hours: 0
Major Restrictions: Accounting, Finance, Management, Management Information Systems, Marketing
Schedule Type: Lecture, Lecture/Supervised Laboratory, Lecture/Unsupervised Lab, Seminar, Supervised Laboratory, Unsupervised Laboratory, Independent Study (Correspond)
Click here for the Schedule of Classes.
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