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Apr 23, 2024
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2012-2013 Georgia Regents University Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 3710 - Buyer Behavior
This course examines the decision-making process of individual and organizational buyers. It examines both target market selection and segmentation, drawing on concepts from economics, psychology, and sociology, and relating behavior issues to strategic planning. Prerequisite(s): MKTG 3700 with a minimum grade of C.
Grade Mode: Normal, Audit
Prerequisites: PREREQUISITES: MKT353, MKTG3700Pre-Req Min Grade: C, C
Credit Hours: 3Contact Hours: 3 Lecture Hours: 3 Lab Hours: 0
Major Restrictions: Accounting, Finance, Management, Management Information Systems, Marketing
Schedule Type: Lecture, Lecture/Supervised Laboratory, Lecture/Unsupervised Lab, Seminar, Supervised Laboratory, Unsupervised Laboratory, Independent Study (Correspond)
Click here for the Schedule of Classes.
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